Max Mara Women's collection

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Max Mara

Max Mara launched in 1951 with just two items: a geranium-red suit and a camel coat. 60 years on, and the Italian label ticks all the boxes for 24/7 dressing, but its iconic outerwear – from the plush Teddy Bear coat to the double-breasted “101801” – is not to be missed.