MILAN, 25 NOVEMBER 2019
Modes, one of the leading omnichannel fashion retailers, is opening its very first space in Milan. A “no filter” physical store based on the core concepts of authenticity and constant research. Institutional talk is boring. The immediacy and modalities of the digital world distract from genuine encounters and solid references. We need an independent, relaxed, fun and authorial perspective on fashion. We need a place for physical and aesthetic encounters. And that is exactly what Modes is offering at 8 Piazza Risorgimento.
Beyond clothing, a selection of unique jewellery, fragrances and flowers; theme playlists by NTS Radio; independent magazines curated by Reading Room, a Milanese space dedicated to the distribution and divulgation of niche publications. Like an invitation to a more advanced cultural reflection in the digital era, a literary salon/bookstore was set up under the guidance of Bruno Ceschel, a renowned event curator with a strong expertise in all things art and photography.
The four hundred square metres designed by architect Andrea Caputo in one of the city’s most elegant districts are ready to welcome merchandise and inspire. With an ever-evolving layout where everything is mobile amidst an unfinished, raw industrial atmosphere.