HUMAN VS ARTIFICIAL
MODES Paris, a 314 m2-store that brings a fresh perspective on the city’s most iconic avenue, via a strong architectural concept and a series of outstanding collaborations.
Designed by Berlin-based architecture studio Gonzalez Haase AAS, the space is spread over two floors, connected by a metallic staircase in a bold blue hue found throughout the store. To connect with the outside world, two large window displays on the ground floor are complemented by ten windows on the first floor. The concept stems from the exploration of strong dichotomies: feminine vs masculine, human vs artificial. Materials such as metal, glass, tapestry and chainmail immerse the public in these contrasts while also establishing a cohesive visual language.
From the iconic parisian style to the raw and unfinished architecture of MODES Paris.
MODES PARIS • RUE FRANÇOIS 1ER, 17
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