It Bags? You've come to the right place. Created in 2012 by Los Angeles-based Jasmin Larian, Cult Gaia have made a huge splash on social media with the now-ubiquitous festival flower crown and the Ark bag, an accessory inspired by a Japanese picnic bag. However, this is more than a mere influencer brand - distinctive, creative and ambitious. As Larian's brand manifesto states, the Cult Gaia mission is to "curate a wardrobe full of magic".