Introducing MINIMODES, a standalone format built around a strong and distinctive identity based on a series of key pillars such as clever amusement, via architectural references to building blocks and playful elements; boundless imagination, embraced by visual communication codes that go beyond usual limits; not to forget empathic memory, stemming from a number of childhood-specific references that are bound to speak to a number of generations.

This new retail concept comes to life via the new boutique located in Forte dei Marmi, expanding from the one already established in Trapani, the Sicilian town where the MODES adventure began. Located on Piazzetta Tonini with an extensive and eclectic edit of clothing and accessories curated to cater for both kids and teenagers, the assortment offers a wide array of styles, ranging from iconic childrenswear brands such as Bonpoint and Tartine et Chocolat to a host of designer labels including Balenciaga, Burberry, Chloé, Gucci, Kenzo, Stella McCartney and Versace.

The MINIMODES experience aims at providing kidswear collections with dedicated standalone spaces designed to stimulate the imagination and feed the creativity of our youngest customers. This is achieved thanks to playful architecture built upon an inspiring use of colour and materials. MINIMODES is a magical place where getting dressed is a game and the rules of style are constantly rewritten.

With the same dedication to style and individuality, we offer our services to make your experience safer and even more enojoyable.

* CONCIERGE SERVICE. For a true personalized experience, contact us to have a selection directly to your home (in full compliance with social distancing), or to have a personalized opening of our store.
* CHOOSE & TRY ON. If you have seen something you like browsing on and you want to try it in store, book an appointment writing an email on [email protected] or calling +39 3409606234.
* CLICK & COLLECT. With this service, you can keep buying from the website and collect your order directly in store.
* VIRTUAL VISIT. Do you wish for a more immersive experience? We offer you the chance to have a videocall for a personalized virtual visit in our store.


55042 LUCCA

[email protected]
+39 340 9606234
+39 0584 787605

Monday - Sunday
10:00-13:00 - 15:00-19:00