An iconic destination famous the world over, Portofino is the embodiment of timeless luxury. Adding a novel perspective to the town’s established retail landscape, MODES builds upon a strong concept of fresh functionality. The initial store, located on the picturesque Calata Marconi, was designed by architect Andrea Caputo to recreate a fashion market, complete with statement Berber carpets.

Featuring the best of modern menswear, the selection delivers a compelling snapshot of the latest collections, from a newer generation of creatives of the likes of Casablanca, Greg Lauren and Jacquemus to cult favourites such as Comme des Garçons, Jil Sander, Maison Margiela, Raf Simons, Rick Owens and more. The ultimate goal is to provide instant classics infused with a utilitarian spirit. Extending the experience, an outside space provides a unique opportunity to immerse in the local scene. The upcoming summer season will provide a further expression of the MODES perspective via a brand new store entirely dedicated to womenswear, due to open at via Roma, 40.

With the same dedication to style and individuality, we offer our services to make your experience safer and even more enojoyable.

* CONCIERGE SERVICE. For a true personalized experience, contact us to have a selection directly to your home (in full compliance with social distancing), or to have a personalized opening of our store.
* CHOOSE & TRY ON. If you have seen something you like browsing on and you want to try it in store, book an appointment writing an email on [email protected] or calling +39 0185 269676.
* CLICK & COLLECT. With this service, you can keep buying from the website and collect your order directly in store.
* VIRTUAL VISIT. Do you wish for a more immersive experience? We offer you the chance to have a videocall for a personalized virtual visit in our store.

16034 GENOVA

[email protected]
+39 0185 269676

Monday - Thursday
10AM-1PM - 2PM-7PM (CET)
Friday - Sunday
10AM-7PM (CET)